It’s never too late to make professional development a part of your everyday life and there is no better way to do that than to catch up on your reading (either e-reading or a good old fashioned physical book). What follows are some of the best books ever written about marketing and if we were putting together a comprehensive reading list for both recent business school graduates and business veterans wanting to understand the mindset of some of the youngest, brightest voices in the field, these books, many of which are classics, would be on that list.Here’s how we did it. We ranked Inc.’s, Ad Age, Forbes and Wall Street Journal lists of best marketing books and averaged out their place on the list to come up with a top 50. Whether you agree with our assessment or not, there can be no disputing the fact that these are some of the best written and informative business books out there, and available. (Dover Publications, August 27, 2003) Marketing means understanding groups of people and how they think. While technology has changed over the decades, people haven’t, so it shouldn’t be too surprising that in 1841, Charles Mackay captured the essence of bonehead group-think. Read this, and you’ll never be surprised by events like the Great Recession of 2008 or the popularity of the Real Housewives.English writer Charles Mackay was a 19th-century chronicler of culture and events.
As a journalist he worked for London’s Morning Chronicle (1835-44), Glasgow’s Argus (1844-47), the Illustrated London News (1852-59) and, as a correspondent reporting on the American Civil War, the Times (1862-65). Mackay also was an associate of Charles Dickens. Memoirs of Extraordinary Popular Delusions and the Madness of Crowds is a chronicle of various market crazes and irrational fads, is considered a classic in the field of market psychology. The Marketing Communication master’s concentration prompts you to analyze consumer behavior, conduct market research, and engage the power of brands and messages in order to develop powerful digital marketing strategies. Evaluate various tactics, measure their effectiveness, and explore the intricacies of working with or in complex, multi-functional teams to execute compelling marketing campaigns.
You’ll learn to:. Design, manage, and measure persuasive, integrated, digital marketing communication campaigns.
Assess the current scope and predict future trends in traditional, social, mobile, email, search, and digital marketing. Measure traditional and digital marketing communication efforts and create plans to adjust future campaigns based on results. Create strategies to elevate an organization’s or client’s marketing and branding efforts. SPONSORED (Doubleday, 2008) How much do we really know about why we buy? What truly influences our decisions in today’s message-cluttered world? By injecting neuroscience into the art of marketing, Martin Lindstrom, voted one Time Magazine’s most influential people of 2009, explains how everything we think and do is influenced by mental forces of which we are only vaguely aware (if at all). Lindstrom shows how these impulses might be scientifically measured and then used to hone marketing campaigns. Examples: An eye-grabbing advertisement, a catchy slogan, an infectious jingle?
Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?In Buy-ology, Lindstrom, presents the astonishing findings from a three-year, $7-million-dollar neuro-marketing study, an experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His results shatter much of what we have long believed about what seduces our interest and drives us to buy. (Hachette Books; Revised edition, July 8, 2008) While the 20th century was dominated by hit products, the 21st century will be dominated by niche products, according to Chris Anderson’s groundbreaking explanation of web-based purchasing habits.
As useful as this book is, you can get the gist of it from his original article in Wired magazine.The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers.
Logic and psychology, which have supplied so many instruments of thought to after-ages. The representation of human life in a State perfected by justice, and governed according. The way is dark and difficult; but we must push on.
In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare. Interesting theory. Fascinating book by a terrific writer. (Entrepreneur Press, November 29, 2006) This is an instruction manual for Internet marketing success. Perry, who is regarded by many people, as THE AdWords expert, knows that if you want to succeed brilliantly in online marketing, you need to know a whole lot more than just how to gain Google’s trust and get cheap, targeted clicks on AdWords ads.The book covers a wide range of closely related topics, including how to identify your USP, how to build an unforgettable personality, how to put personality and pizazz into your email marketing, search engine optimization, remarketing, and so on. There’s a fascinating chapter – Chapter 16 – on how to use social media indirectly – especially Facebook – to do your market research and produce a treasure trove of insights about what your customers really want.
These tactics could also be used by affiliates looking for ideas for “money pages” – pages that generate revenue because they hit the spot exactly, targeting problems that are crying out to be solved right now. (Crown Business, May 2002) A classic book that every marketer should read.
E-books in Psychology category by Danielle Sulikowski (ed.) - Frontiers Media SA, 2016 Evolutionary psychology, the application of evolutionary theory to understanding human behaviour and cognition, has recently gained momentum. Evolutionary Psychology is often viewed as a topic of research within the broader field of Psychology. ( 1356 views) by Russell A. Dewey - intropsych.com, 2017 Contents: Psychology and Science; The Human Nervous System; States of Consciousness; Senses and Perception; Conditioning; Memory; Cognition; Animal Behavior & Cognition; Motivation and Emotion; Development; Personality; Abnormal Psychology; etc.
( 1718 views) by Martha Lally, Suzanne Valentine-French - College of Lake County, 2017 Developmental Psychology, also known as Human Development or Lifespan Development, is the study of ways in which people change from conception to death. This textbook introduces the idea of lifespan development from a psychological perspective.
( 2086 views) by Robert Biswas-Diener, Edward Diener - unglue.it, 2016 This textbook presents core concepts common to introductory social psychology courses. The 8 units include 27 modules covering key social psych topics such as research methods, group processes, social influence, and relationships. ( 2143 views) by Puri Checa, Pablo Fernandez-Berrocal - Frontiers Media S.A., 2016 Nowadays, not only psychologists are interested in the study of Emotional Intelligence (EI). Teachers, educator, managers, employers, and people in general pay attention to EI. EI is defined as the capacity to process and use emotional information. ( 2329 views) by Tal Makovski, Glyn Humphreys, Bernhard Hommel - Frontiers Media SA, 2014 Our visual system is constantly bombarded by a variety of stimuli, of which only a small part is relevant to the task at hand. As a result, goal-directed behavior requires a high degree of selectivity at some point in the processing stream.
( 1382 views) by David Dawson, Nima Moghaddam - De Gruyter Open Ltd, 2016 When people seek psychological support, formulation is the theory-driven methodology used by many practitioners. In this volume, we present multiple demonstrations of formulation in action - written by psychologists embedded in clinical training. ( 1995 views) by Marius Usher (ed.) - Frontiers Media SA, 2014 This volume aims to review and explore the time course of a decision - from how prior beliefs are formed to how those beliefs are used and updated over time, towards the formation of preferences and choices and post-decision processes and effects.
( 2804 views) - Wikibooks, 2016 There is a significant body of research and theory on how cognitive psychology can inform teaching, learning, and educational technology. This book is for anyone with an interest in that topic, especially teachers, designers and students. ( 1724 views) by Robert Gregson - ANU Press, 2006 This book is a series of case studies with a common theme. A core idea is that both the human organism and the data analysis procedures used are filters, that may variously preserve, transform, distort or even destroy information of significance.
( 2406 views) by Edward Bradford Titchener - The Macmillan Company, 1915 I lay less stress upon knowledge and more upon point of view. I shall be fully satisfied if the reader learns to be clear and definite in his objections, realizes his own point of view, and sticks to it in working out his own psychological system. ( 12430 views) by Matthijs J. Koornstra - Leiden University Press, 2007 The book contains a unifying theory on how the common object space is metrically transformed by individuals with different transformation parameters, due to their other previous experiences, to individually different psychological spaces. ( 6438 views) by Ennio Cipani - Context Press, 2004 This textbook provides empirical research addressing common questions as well as instructive clinical case studies demonstrating how punishment contingencies change behavior. It can serve as supplementary reading for students in child development.
( 2320 views) by Gregory H. Wlodarski - Smashwords, 2014 This book introduces the reader to brain structure and function and presents various studies involving brain scans to bolster the case that there is a neurological basis for the two types of awareness, ego-centered and egoless.
( 2466 views) by Michael R. Dawson - Athabasca University Press, 2013 Intended to introduce both graduate and senior undergraduate students to the foundations of cognitive science, the book 'Mind, Body, World' addresses a number of questions currently being asked by those practicing in the field.
( 3563 views) - Wikibooks, 2010 This book represents a history of psychology - not the only one and certainly not a complete one, but definitely an interesting one and one that represents many of the varied interests of the students in this particular class. ( 8518 views) by C.G.
Jung - Moffat, Yard and Co., 1916 Analytical psychology (or Jungian psychology) is the school of psychology originating from the ideas of Swiss psychiatrist Carl Jung. Its aim is wholeness through the integration of unconscious forces and motivations underlying human behavior. ( 14178 views) by Faye Carlisle - Smashwords, 2013 This book is a comprehensive reference guide. It presents psychological research on parenting children from birth to teens. Topics covered include attachment, discipline, mindfulness, giftedness, language development and special needs. ( 3713 views) by Mary Whiton Calkins - The Macmillan Company, 1905 The book is written in the conviction that psychology should study consciousness, both as a series of complex mental processes, and as a relation of conscious selves to each other.
The book is intended for students beginning the study of psychology. ( 5171 views) by Charles Stangor - Flat World Knowledge, 2011 I wrote this book to help students organize their thinking about social psychology at a conceptual level. I hope that they will remember some basic ideas, for it is these principles that will allow them to critically analyze new situations. ( 4115 views) by William Walker Atkinson - The Elizabeth Towne Co., 1911 A manual of practical psychology. Contents: What is the Mind; Mental States; Nerve Centers; Attention; Perception; Memory; Imagination; Feelings; Emotions; Passions; Conception; Judgments; Primary Laws of Thought; Reasoning; The Will. ( 23619 views) by Charles Stangor - Flat World Knowledge, 2010 I wrote this book to help students organize their thinking about psychology at a conceptual level. You will learn that psychology matters because it helps us understand behavior and that our knowledge of psychology is based on empirical study.
( 6080 views) by William Walker Atkinson - The Elizabeth Towne Co., 1916 This is a guide to human body language, personality, character, and qualities. It takes reading body language and voice inflection for meaning to the next level, analyzing such elements as mental qualities, emotive qualities, relative qualities.
( 4748 views) by John Dewey - Henry Holt & Co., 1922 Influential work by the great educator/philosopher maintains that the key to social psychology lies in an understanding of the many varieties of habit; individual mental activity is guided by subordinate factors of impulse and intelligence. ( 4525 views) by Sigmund Freud - G. Routledge, 1919 With these essays, Freud applies his psychoanalytic method to various objects of study. With several implications for the fields of anthropology and religious studies, this Freud collection remains a diverse and fascinating read. ( 4713 views) by John Dewey - The University of Chicago Press, 1901 The author deals with the problem of the relation of psychology to the social sciences - and through them to social practice, to life itself. The book is a systematic exposition of fundamental principles covering the whole ground. ( 7292 views) by Charles Hubbard Judd - Ginn and Company, 1917 This book aims to develop a functional view of mental life.
In the second place, the author has aimed to adopt the genetic method of treatment. He has attempted to give to the psychological conditions of mental life a more conspicuous place. ( 4679 views) by Newton Fortuin - Smashwords, 2012 In every single waking moment we make simple choices that empower either a higher or lower reality for our lives.
The Seven Shades of Darkness looks at the many reasons we in those moments consciously or unconsciously choose to walk the lower path. ( 9621 views) by Mark Pettinelli - Connexions, 2011 This book makes the statement that thought, action and feeling can occur in any order, it also puts forth the idea that life is divided into three groups, emotion, thinking, and feeling. These three groups make humans feel in certain ways.
( 5971 views) by Douglas A. Vakoch - NASA, 2011 Contemporary research in historical perspective. This e-book explores some of the contributions of psychology to yesterday's great space race, today's orbiter and International Space Station missions, and tomorrow's journeys beyond Earth's orbit. ( 6118 views) by Erich Fromm - ERIC, 1963 This book is a psychological enquiry into the roots of destructiveness.
There are many who believe that men are sheep; there are others who believe that men are wolves. Both sides can muster good arguments for their positions.
( 8870 views) by David Webb - all-about-psychology.com, 2010 Based on the author's experiences as a student and then a lecturer, he put together this guide for psychology students. The primary aim of the Guide is to provide a reference tool that people can use to quickly locate the information they require. ( 12845 views) by H. Hollingworth, A. Poffenberger - D. Appleton, 1920 This is a general text of applied psychology, presenting its principal aims, types, methods, its various fields of endeavor, and its outstanding results and accomplishments. The book is written for the general reader, working without expert guidance.
( 10036 views) by Edward Stevens Robinson - The MacMillan Company, 1926 Contents: human nature and the human body; Reflexes and habits; Formation of habits; Fixation and elimination of habits; Operation of habits; Perception and attention; Varieties of perception; Ideas and concepts; Memory; Imagination; Reasoning; etc. ( 8072 views) by William Flexner - Sarup & Sons, 2004 There is a difference in the behaviour of an individual when he behaves individually and when he behaves in a group or in a social setting. Social psychology tries to understand individuals and groups and how they behave in specific situations. ( 8566 views) by Warren Hilton - Applied Psychology Press, 1920 This self-help book is designed to boost personal and professional effectiveness through the use of psychology.
Hilton offers advice on how to employ the science of mind power to develop business ideas, harness the creative power of thought, etc. ( 8791 views) by Robert S. Woodworth - Henry Holt and company, 1921 Modern psychology is an attempt to bring the methods of scientific investigation, which have proved immensely fruitful in other fields, to bear upon mental life and its problems. Originally published in 1921, the book is intended for the beginner.
( 9597 views) by John Dewey - D. Heath & Co., 1910 A classic book about thinking. Dewey studies thought from the psychological and philosophical points of view and derives practical ideas for education. Useful book whether you are a student, teacher, or just interested in the world around you. ( 10143 views) by Andrew D. Carson - vocationalpsychology.com, 2008 This online textbook provides the student with an introduction to vocational psychology, the study of the psychological aspects of work-related behavior and experience.
The textbook uses an hierarchical organization of topics. ( 9205 views) by John Suler - Rider University, 2006 This hypertext book explores the psychological aspects of environments created by computers and online networks. It presents an evolving conceptual framework for understanding how people react to and behave within cyberspace.
( 9612 views) by William James - Longmans, 1902 Considering religion as it is felt in everyday life, James undertook a project that stands not only as one of the most important texts on psychology ever written, but for many critics one of the best works of nonfiction written in the 20th century. ( 14065 views) by William James, 1890 This is a two-volume introduction to the study of the human mind. Based on his classroom lessons and first published in 1890, James has gathered together the most interesting and most accessible information for the beginning student. ( 10527 views) by William H. Rivers - York University, 1920 This book was originally published in 1920.
The general aim of the book is to put into a biological setting the system of psycho-therapy which came to be generally adopted in Great Britain in the treatment of the psycho-neuroses of war. ( 10366 views) by Ben Goertzel - Plenum Press, 1996 This text applies the concepts of complexity science to provide an explanation of all aspects of human creativity. The book describes the model that integrates ideas from computer science, mathematics, neurobiology, philosophy, and psychology. ( 10089 views) by Paul Rosenfels - Ninth St Center, 1980 Freud was a towering literary figure, a communicator who raised the consciousness of the civilized world in psychological matters.
Now it is up to others to make something substantial out of the opportunity thus afforded by his pioneering zeal. ( 11541 views) by Sigmund Freud - Macmillan, 1913 This book outlines Freud's theory of unconscious forces in the context of dream analysis.
Introducing the id, the superego, and the ego, Freud advanced scientific understanding of the mind by exposing motivations invisible to our consciousness. ( 12331 views) - Wikibooks, 2006 This is a textbook on cognitive psychology, a psychological science which is interested in various mind and brain related subfields such as cognition, the mental processes that underlie behavior, reasoning and decision making. ( 12069 views).